Patagonia Men's R1® Daily Jacket : Ink Black - Black X-Dye
£120.00
£108.00
Designed to keep you warm and comfortable in cold conditions. This stretchy, smooth-faced technical layer for everyday activities is made with a soft 94% recycled polyester fabric and feels like traditional fleece next to the skin. Made in a Fair Trade Certified™ factory.
Patagonia Men's R1® Daily Jacket : Lagom Blue - Tidepool Blue X-Dye
£120.00
£108.00
Designed to keep you warm and comfortable in cold conditions. This stretchy, smooth-faced technical layer for everyday activities is made with a soft 94% recycled polyester fabric and feels like traditional fleece next to the skin. Made in a Fair Trade Certified™ factory.
Patagonia Men's Forge Mark Responsibili-Tee : Whispy Green
£45.00
£40.50
Patagonia's roots are in Yvon Chouinard’s blacksmith shop where he forged pitons that made Yosemite big-wall climbing possible—the Forge Mark graphic is a nod to Chouinard's hammered signature. Pitons proved destructive to rock, but they remind us of who we once were and why we're in business to save our home planet. Conserving resources helps, so this T-shirt is made with recycled fabrics. By utilizing fabric scraps and recycled bottles, we reduce our reliance on virgin raw materials. Made in a Fair Trade Certified™ factory.
Patagonia Men's Chouinard Crest Pocket Responsibili-Tee : Ink Black
£50.00
£45.00
A classic graphic from the early days of Patagonia. Check it out on our Chouinard Crest Pocket Responsibili-Tee® that's built with recycled fabrics. By utilizing fabric scraps and recycled bottles, we reduce our reliance on virgin raw materials. Made in a Fair Trade Certified™ factory.
Patagonia Men's CTA Organic T-Shirt : Humble Harvest: Sienna Clay
£45.00
£40.50
Our CTA artwork features a modern take on Timothy Leary’s counterculture call to action: Turn on, tune in, drop out. This everyday-weight T-shirt is made with organic cotton, and it uses 84% less water and creates 16% less CO2 than a conventional cotton T-shirt. Made in a Fair Trade Certified™ factory.
Patagonia Men's Long-Sleeved Capilene® Cool Daily Shirt : Feather Grey
This versatile technical top is built for use on the trail or on the water: It’s quick drying, has stretch for mobility and comfort, plus HeiQ® Pure odor control. Made with 50-100% recycled polyester, Capilene® Cool Daily styles keep you comfortable when you’re working hard in conditions ranging from cool to hot. Fair Trade Certified™ sewn.
Patagonia Men's Long-Sleeved Capilene® Cool Daily Shirt : Buckhorn Green - Light Buckhorn Green x-Dye
This versatile technical top is built for use on the trail or on the water: It’s quick drying, has stretch for mobility and comfort, plus HeiQ® Pure odor control. Made with 50-100% recycled polyester, Capilene® Cool Daily styles keep you comfortable when you’re working hard in conditions ranging from cool to hot. Fair Trade Certified™ sewn.
Patagonia Men's Forge Mark Responsibili-Tee : Lagom Blue
£45.00
£40.50
Patagonia's roots are in Yvon Chouinard’s blacksmith shop where he forged pitons that made Yosemite big-wall climbing possible—the Forge Mark graphic is a nod to Chouinard's hammered signature. Pitons proved destructive to rock, but they remind us of who we once were and why we're in business to save our home planet. Conserving resources helps, so this T-shirt is made with recycled fabrics. By utilizing fabric scraps and recycled bottles, we reduce our reliance on virgin raw materials. Made in a Fair Trade Certified™ factory.
Patagonia Men's P-6 Logo Responsibili-Tee : P-6 Outline: Vessel Blue
Made with 0.26 pounds of scrap fabric and 4.8 discarded bottles; producing this 100% recycled T-shirt uses 96% less water and creates 45% less CO2 than a conventional cotton T-shirt. Fair Trade Certified sewn. The fabric reduces our need for petroleum to make raw materials and cuts landfill and incinerator waste. Original artwork is screen-printed using PVC- and phthalate-free inks. Taped shoulder seams for comfort and fit retention.
Patagonia Men's Capilene Cool Merino Shirt : Utility Blue
£69.00
£63.00
A breathable merino technical top, designed to naturally regulate your temperature, control odor and keep you comfortable when you’re working hard in the widest range of conditions. Made from a blend of 65% RWS-certified merino wool and 35% recycled polyester. All of the virgin wool Patagonia sources is certified to the Responsible Wool Standard (RWS) from farm to fiber to help ensure protection both for the animals that supply it and the land they graze. Fair Trade Certified™ sewn.
Patagonia Men's P-6 Logo Responsibili-Tee : Utility Blue
Made with 0.26 pounds of scrap fabric and 4.8 discarded bottles; producing this 100% recycled T-shirt uses 96% less water and creates 45% less CO2 than a conventional cotton T-shirt. Fair Trade Certified sewn. The fabric reduces our need for petroleum to make raw materials and cuts landfill and incinerator waste. Original artwork is screen-printed using PVC- and phthalate-free inks. Taped shoulder seams for comfort and fit retention.
Patagonia Men's Long-Sleeved Capilene® Cool Daily Shirt : Viking Blue - Navy Blue X-Dye
This versatile technical top is built for use on the trail or on the water: It’s quick drying, has stretch for mobility and comfort, plus HeiQ® Pure odor control. Made with 50-100% recycled polyester, Capilene® Cool Daily styles keep you comfortable when you’re working hard in conditions ranging from cool to hot. Fair Trade Certified™ sewn.
Patagonia Men's Capilene Cool Merino Shirt : Gather Green
£69.00
£63.00
A breathable merino technical top, designed to naturally regulate your temperature, control odor and keep you comfortable when you’re working hard in the widest range of conditions. Made from a blend of 65% RWS-certified merino wool and 35% recycled polyester. All of the virgin wool Patagonia sources is certified to the Responsible Wool Standard (RWS) from farm to fiber to help ensure protection both for the animals that supply it and the land they graze. Fair Trade Certified™ sewn.
Patagonia Shop Sticker Pocket Responsibili-Tee ; Nautilus Tan
£50.00
£45.00
The Shop Sticker Pocket Responsibili-Tee® is made with recycled materials. By utilizing fabric scraps and recycled bottles, we reduce our reliance on virgin raw materials. Made in a Fair Trade Certified™ factory.
Patagonia Men's Short-Sleeved Capilene® Cool Trail Shirt : Nouveau Green
Stretchy, quick-drying and moisture-wicking performance top that will keep you comfortable when you’re working hard. Made using Naia™ Renew, the fabric has an ultrasoft, cotton-like natural feel, giving you a versatile look and all-day performance. Made in a Fair Trade Certified™ factory.
Patagonia Men's Short-Sleeved Capilene® Cool Trail Shirt : Mangrove Red
Stretchy, quick-drying and moisture-wicking performance top that will keep you comfortable when you’re working hard. Made using Naia™ Renew, the fabric has an ultrasoft, cotton-like natural feel, giving you a versatile look and all-day performance. Made in a Fair Trade Certified™ factory.
Patagonia Men's Capilene Cool Merino Shirt : Pufferfish Gold
£69.00
£63.00
A breathable merino technical top, designed to naturally regulate your temperature, control odor and keep you comfortable when you’re working hard in the widest range of conditions. Made from a blend of 65% RWS-certified merino wool and 35% recycled polyester. All of the virgin wool Patagonia sources is certified to the Responsible Wool Standard (RWS) from farm to fiber to help ensure protection both for the animals that supply it and the land they graze. Fair Trade Certified™ sewn.
Patagonia Mens Long-Sleeved Capilene Cool Merino Shirt : Pufferfish Gold
£80.00
£72.00
A breathable merino technical top, designed to naturally regulate your temperature, control odor and keep you comfortable when you’re working hard in the widest range of conditions. Made from a blend of 65% RWS-certified merino wool and 35% recycled polyester. All of the virgin wool Patagonia sources is certified to the Responsible Wool Standard (RWS) from farm to fiber to help ensure protection both for the animals that supply it and the land they graze. Fair Trade Certified™ sewn.
Patagonia Mens Long-Sleeved Capilene Cool Merino Shirt : Black
£80.00
£72.00
A breathable merino technical top, designed to naturally regulate your temperature, control odor and keep you comfortable when you’re working hard in the widest range of conditions. Made from a blend of 65% RWS-certified merino wool and 35% recycled polyester. All of the virgin wool Patagonia sources is certified to the Responsible Wool Standard (RWS) from farm to fiber to help ensure protection both for the animals that supply it and the land they graze. Fair Trade Certified™ sewn.
Patagonia Mens Long-Sleeved Capilene Cool Merino Shirt : Utility Blue
£80.00
£72.00
A breathable merino technical top, designed to naturally regulate your temperature, control odor and keep you comfortable when you’re working hard in the widest range of conditions. Made from a blend of 65% RWS-certified merino wool and 35% recycled polyester. All of the virgin wool Patagonia sources is certified to the Responsible Wool Standard (RWS) from farm to fiber to help ensure protection both for the animals that supply it and the land they graze. Fair Trade Certified™ sewn.
Patagonia.: Nurturing the Environment Through Innovation
Patagonia is an outdoor clothing and gear company founded in 1973 by Yvon Chouinard. What began as a small business dedicated to creating quality climbing equipment has evolved into a global brand renowned for its commitment to environmental sustainability and social responsibility. Patagonia's journey is a testament to the power of a vision rooted in environmental stewardship and its ability to transform an industry.
Early Years: Yvon Chouinard, an avid climber and outdoorsman, established Patagonia with the goal of crafting superior climbing tools. Drawing from his experiences in the rugged landscapes of Patagonia, South America, Chouinard recognized the importance of durable, high-performing gear. From humble beginnings, the company started producing innovative products like climbing hardware, apparel, and accessories that soon gained recognition among outdoor enthusiasts.
Environmental Awakening: In the 1980s, Patagonia underwent a transformative phase when Chouinard recognized the detrimental impact of his industry on the environment. This awakening led to a pivotal moment in the company's history. Faced with the harsh reality of their ecological footprint, Patagonia embarked on a mission to redefine their purpose and embrace sustainability as a core value.
Sustainability as a Guiding Principle: Patagonia adopted a unique approach to business that defied the prevailing norms. They committed to producing products that were both high in quality and low in environmental impact. Through rigorous research and development, the company explored alternative materials, such as recycled fibers and organic cotton, reducing the strain on natural resources. They also pioneered innovative manufacturing techniques, seeking to minimize waste and emissions.
Activism and Environmental Initiatives: Going beyond their own operations, Patagonia recognized the need to address systemic environmental issues. The company became a champion for various causes, advocating for the protection of public lands, combating climate change, and promoting sustainable practices within the industry. They actively engaged with grassroots organizations and donated a significant portion of their profits to environmental campaigns, reinforcing their commitment to making a positive impact.
Transparency and Ethical Practices: Patagonia set a new standard for transparency and ethical practices in the business world. The company opened its supply chain to scrutiny, ensuring fair labor practices and the humane treatment of workers. They challenged the fast-fashion model by encouraging customers to repair and reuse products, extending the life cycle of their clothing. This focus on durability and longevity helped shift consumer attitudes towards a more responsible approach to consumption.
Innovation and Collaboration: Throughout its history, Patagonia has embraced innovation and collaboration to drive change. They have partnered with like-minded organizations, sharing knowledge and resources to amplify their impact. Patagonia's commitment to constant improvement has resulted in the development of cutting-edge technologies that combine performance with sustainability, setting new benchmarks for the industry.
Legacy and Impact: Patagonia's unwavering dedication to environmental activism and sustainable practices has earned the company a global reputation as a leader in corporate social responsibility. They have inspired a new generation of businesses to adopt environmentally conscious practices and prioritize the well-being of the planet. Patagonia's success has proven that profitability and sustainability can coexist, serving as a guiding light for companies seeking to create a positive change in the world. From its origins as a climbing equipment manufacturer to its current status as a trailblazer in sustainable business practices, Patagonia has demonstrated the power of purpose-driven entrepreneurship. Through a combination of innovative products, environmental activism, and ethical practices, the company continues to push boundaries and inspire others to protect and preserve the natural world. Patagonia's remarkable journey reminds us all of the transformative impact a company can have when it merges business success with a profound commitment to the planet and its people.